Tennis Interest Blog

A Brand History: Wilson

When Canadian-born Thomas Wilson established a company in 1914, he could not have envisioned it would eventually become the gold standard in the game of tennis for many decades. Thomas E. Wilson (image: wikipedia.org) Once a fledgling meat-packing...

A Brand History: Head

Innovators at their very heart are visionaries who also have determination, dedication, passion and motivation. Howard Head made a revolution in two sports, first accomplishing success in skiing and then in tennis through an intuitive approach. T...

Famous Mothers in Tennis

Courage. Dedication. Sacrifice. Mother’s Day is that special time of the year where you can express your gratitude towards your mother and/or the most important women in your life. Traditionally falling on the second Sunday in May, the Mother’s Da...

The Evolution of the Tennis Ball

The tennis ball has undergone many transformations in order to get to the modern shape and material used today. Historians document the formation of the tennis ball back to the 1300’s when French aristocracy started to play. The original tennis ba...

A History: Women's Tennis Fashion

“When it comes to fashion, you don’t want to be a repeat offender.” — Serena Williams The chic ladies of tennis have historically made clothing a spectator sport. In the late 1800s, on the manicured lawns of the All England Croquet Club, the inven...

Foam Rolling Exercises for Tennis Players

What is it? The foam roller is basic lightweight compressed foam in the shape of a cylinder. It is available in a variety of designs and firmness levels (soft to firm), with soft being best for beginners. It can also be made of flexible plastic. T...

Inside Tennis: To Grunt or not to Grunt?

What is grunting? In simple terms, it is the loud noise that follows after hitting a shot in tennis. Some deliberation stems as to when the sound effects officially came into play. According to Josh Levin’s article; Tennis: An Aural History, the l...

Five Great Tennis Books To Read

Looking for a good tennis book to read? Get in the mood for tennis season with some great books, all designed to teach as well as inspire. Unstoppable: My Life So Far – Maria Sharapova This book emulates five-time Grand Slam winner Maria Sharapov...

A Brand History: Nike Tennis Shoes

"A shoe must be three things: it must be light, comfortable and it must be able to go the distance." - Bill Bowerman First Nike Logos (image: wikimedia.org) The American Sportswear company, Nike, Inc. was born on January 25, 1964 in Eugene, Oregon...

A Brand History: Babolat

Babolat has been one of the foremost innovators and has had a big impact on the history of tennis. This can be seen through their development of strings and racquets but also in a more behind the scenes capacity with their stringing and customiza...