Babolat Pure Drive 2018

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$179.99 259.99
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Stringing Service

This racquet comes unstrung from the manufacturer.

Have it strung by our certified stringing team. Customization options will show below.
This product ships to Canadian addresses only

Stringing Service Options

Your racquet will be strung for a $20 service fee plus cost of string. Understanding tennis strings
Description

Babolat has updated the iconic Pure Drive, one of the best selling racquets of all time, by integrating a new technology that improves the racquet's feel, but have kept the DNA of the racquet intact.

It's never easy to make over an iconic product. Change it too much and you risk alienating the people that made the product so popular in the first place. If you don't change it enough, people likely will not see the need to invest in the new version of the product. This is the challenge that Babolat faces everytime they embark on the job of updating their iconic Pure Drive.

Smartly, Babolat has kept the key specification of the racquet the same in the Pure Drive 2018. The 100 square inch head remains, as well as the 10.6 ounce (300 gram) unstrung weight and the 7 points head light (320 mm) unstrung balance. Therefore, there is no denying that this update is still very much a Pure Drive. 

Where Babolat have made changes with this new Pure Drive is by introducing a new technology that aims to improve the feel of the racquet. This new technology is called Cortex Pure Feel and Babolat says it offers better vibration dampening thanks to new material integrated into the graphite of the racquet that helps provide pristine sound and a more direct feel during ball contact. This is what Babolat had to say about Cortex Pure Feel; "Babolat integrated a technology to continue to improve the feel of the racket. Known for its power, the new Pure Drive offers optimal comfort and feeling on every shot. Since the feel of the game is linked to several factors, especially vibration, the French brand has a major partnership with an accredited company that works with sports cars and the aeronautic market: SMAC. SMAC is specialized in vibration management in sectors where it is crucial to guarantee security and performance. After many tests, the conclusions have been clearly defined. The feel of the game is related to 2 factors: the duration and the vibration amplitude on each shot. After this study, technical choices were validated."

Babolat has also update the cosmetics on the Pure Drive 2018. The choice of the new vibrant blue colour was also made with lots of close consideration. “This blue symbolizes speed and power. We also selected it because we know that its color and brightness changes in different light. Some may feel that the previous model wasn’t inventive enough, so our goal was to modernize the origins of the Pure Drive. The blue is part of the Babolat origins and in every design element, we want to differentiate ourselves from the competition. The challenge is to propose a design that is in harmony with the benefits of the racket.”

This latest version of the Pure Drive continues to be an extremely versatile racquet and should continue to appeal to a wide range of different players with differing levels and playing styles. The improvements in the racquet's feel should only add to the legacy of this iconic racquet.

  • Head Size: 100 sq. inches / 645 sq. cm
  • Length: 27 inches / 68.58 cm
  • Weight: 10.6 oz / 300 g unstrung
  • Balance: 7 pts head light / 320mm unstrung
  • Swingweight: 317 strung
  • Beam width: 23.5mm / 26mm / 23mm
  • Flex: 71 RA
  • Tension Range: 50-59 lbs / 23-27 kg
  • String Pattern: 16/19
  • Frame String Interaction (FSI) Technology: FSI provides a tighter stringing pattern in the sweet spot and works with the optimized Woofer System to allow for better control and feel of the ball.
  • Elliptic Geometry: The elliptical frame shape offers high resistance to twisting and bending for optimal power.
  • Cortex Pure Feel: Babolat’s Cortex Pure Feel is powered by SMAC: better vibration dampening thanks to new material integrated in the graphite of the racquet that provides an incredible sound and more direct feel during at impact.
  • Woofer System: The first and most effective frame-string link system: a longer ball-string contact time for greater control and a sensation of comfort.
  • 100"sq
  • 16/19
  • 10.6oz
  • 300g

Photos used contain images of strings for illustration purposes. Adult tennis racquets are unstrung unless otherwise noted or stringing services have been selected above. Brand logo stencils are not applied by default with stringing services. If you request brand logo stencils, please note that a stencil is painted onto the strings within a brand's stencil and may wear off over time - this is how stencils are applied on tour. Depending on the string you select, the stencil paint application fullness, colour and visibility may vary.
Adult racquets generally do not come with covers. To protect your racquet, we recommend getting a racquet bag.

Product specs such as weight may vary slightly from racquet to racquet to what is advertised due to the manufacturing process.

UPC#

Fit Guide
Adult Racquets Sizing Information
Grip Size Length
L0 (4") 4" (4 inches)
L1 (4 1/8") 4 and 1/8" (4.125 inches)
L2 (4 1/4") 4 and 2/8" (4.25 inches)
L3 (4 3/8") 4 and 3/8" (4.375 inches)
L4 (4 1/2") 4 and 4/8" (4.5 inches)
L5 (4 5/8") 4 and 5/8" (4.625 inches)

To determine your grip size without using a racquet, measure from the tip of your ring finger to the major fold crease in your palm. Write down the distance to the nearest 8th of an inch. This is your standard grip size.

Grip size palm measurements for tennis racquets

If you fall somewhere between the measurements, it is recommended to choose the smaller grip size as you can always build the grip size up using an overgrip (for a slight increase) or a grip build-up sleeve (for a half or full size increase). The grip measurements above factor in the pre-installed factory grip.

For more information, please read our article: How To Select Your Grip Size

Specifications
Technology
Reviews
Shipping & Returns

Shipping This item has a dimensional weight of 1.0 kg per unit of quantity. Also known as volumetric weight, this is an estimated weight that is calculated from the length, width, height and actual weight of a package. It also takes into consideration oversize/fuel surcharges. It is not representative of the actual weight of a package. We use this estimated weight as the basis to our shipping rate calculations. View more shipping information

Racquets Returns Each item has a certain set of prerequisites that must all be met in order to return said item. The plastic wrap on the racquet/paddle handle and any other protective pieces such as header cards have not been removed.
The tennis, badminton or squash racquet has not been strung.
Tennis, badminton or squash racquets ordered with stringing services added cannot be cancelled/refunded once the racquet has been strung regardless of shipping status.
Regular priced items may be returned within 7 days of possession (delivery) of your purchased product for a refund or within 30 days for an exchange.
Sale items (discounted less than 40%) may be exchanged only for store credit or our gift card within 30 days.
No refunds or exchanges on Clearance Items (discounted 40% or more), strung racquets, water bottles, undergarments, worn or damaged product, opened massage devices and gift cards.
Customers are responsible for shipping fees on return shipments for refund or exchange. Most exchanged shipments can be shipped back to the customer at no extra cost. Return shipping must be a pre-paid, traceable method to ensure safe delivery.
More conditions may apply: view our full return policy

Description

Babolat has updated the iconic Pure Drive, one of the best selling racquets of all time, by integrating a new technology that improves the racquet's feel, but have kept the DNA of the racquet intact.

It's never easy to make over an iconic product. Change it too much and you risk alienating the people that made the product so popular in the first place. If you don't change it enough, people likely will not see the need to invest in the new version of the product. This is the challenge that Babolat faces everytime they embark on the job of updating their iconic Pure Drive.

Smartly, Babolat has kept the key specification of the racquet the same in the Pure Drive 2018. The 100 square inch head remains, as well as the 10.6 ounce (300 gram) unstrung weight and the 7 points head light (320 mm) unstrung balance. Therefore, there is no denying that this update is still very much a Pure Drive. 

Where Babolat have made changes with this new Pure Drive is by introducing a new technology that aims to improve the feel of the racquet. This new technology is called Cortex Pure Feel and Babolat says it offers better vibration dampening thanks to new material integrated into the graphite of the racquet that helps provide pristine sound and a more direct feel during ball contact. This is what Babolat had to say about Cortex Pure Feel; "Babolat integrated a technology to continue to improve the feel of the racket. Known for its power, the new Pure Drive offers optimal comfort and feeling on every shot. Since the feel of the game is linked to several factors, especially vibration, the French brand has a major partnership with an accredited company that works with sports cars and the aeronautic market: SMAC. SMAC is specialized in vibration management in sectors where it is crucial to guarantee security and performance. After many tests, the conclusions have been clearly defined. The feel of the game is related to 2 factors: the duration and the vibration amplitude on each shot. After this study, technical choices were validated."

Babolat has also update the cosmetics on the Pure Drive 2018. The choice of the new vibrant blue colour was also made with lots of close consideration. “This blue symbolizes speed and power. We also selected it because we know that its color and brightness changes in different light. Some may feel that the previous model wasn’t inventive enough, so our goal was to modernize the origins of the Pure Drive. The blue is part of the Babolat origins and in every design element, we want to differentiate ourselves from the competition. The challenge is to propose a design that is in harmony with the benefits of the racket.”

This latest version of the Pure Drive continues to be an extremely versatile racquet and should continue to appeal to a wide range of different players with differing levels and playing styles. The improvements in the racquet's feel should only add to the legacy of this iconic racquet.

  • Head Size: 100 sq. inches / 645 sq. cm
  • Length: 27 inches / 68.58 cm
  • Weight: 10.6 oz / 300 g unstrung
  • Balance: 7 pts head light / 320mm unstrung
  • Swingweight: 317 strung
  • Beam width: 23.5mm / 26mm / 23mm
  • Flex: 71 RA
  • Tension Range: 50-59 lbs / 23-27 kg
  • String Pattern: 16/19
  • Frame String Interaction (FSI) Technology: FSI provides a tighter stringing pattern in the sweet spot and works with the optimized Woofer System to allow for better control and feel of the ball.
  • Elliptic Geometry: The elliptical frame shape offers high resistance to twisting and bending for optimal power.
  • Cortex Pure Feel: Babolat’s Cortex Pure Feel is powered by SMAC: better vibration dampening thanks to new material integrated in the graphite of the racquet that provides an incredible sound and more direct feel during at impact.
  • Woofer System: The first and most effective frame-string link system: a longer ball-string contact time for greater control and a sensation of comfort.
  • 100"sq
  • 16/19
  • 10.6oz
  • 300g

Photos used contain images of strings for illustration purposes. Adult tennis racquets are unstrung unless otherwise noted or stringing services have been selected above. Brand logo stencils are not applied by default with stringing services. If you request brand logo stencils, please note that a stencil is painted onto the strings within a brand's stencil and may wear off over time - this is how stencils are applied on tour. Depending on the string you select, the stencil paint application fullness, colour and visibility may vary.
Adult racquets generally do not come with covers. To protect your racquet, we recommend getting a racquet bag.

Product specs such as weight may vary slightly from racquet to racquet to what is advertised due to the manufacturing process.

Specifications
Technology
Reviews
Fit Guide
Adult Racquets Sizing Information
Grip Size Length
L0 (4") 4" (4 inches)
L1 (4 1/8") 4 and 1/8" (4.125 inches)
L2 (4 1/4") 4 and 2/8" (4.25 inches)
L3 (4 3/8") 4 and 3/8" (4.375 inches)
L4 (4 1/2") 4 and 4/8" (4.5 inches)
L5 (4 5/8") 4 and 5/8" (4.625 inches)

To determine your grip size without using a racquet, measure from the tip of your ring finger to the major fold crease in your palm. Write down the distance to the nearest 8th of an inch. This is your standard grip size.

Grip size palm measurements for tennis racquets

If you fall somewhere between the measurements, it is recommended to choose the smaller grip size as you can always build the grip size up using an overgrip (for a slight increase) or a grip build-up sleeve (for a half or full size increase). The grip measurements above factor in the pre-installed factory grip.

For more information, please read our article: How To Select Your Grip Size

Shipping & Returns

Shipping This item has a dimensional weight of 1.0 kg per unit of quantity. Also known as volumetric weight, this is an estimated weight that is calculated from the length, width, height and actual weight of a package. It also takes into consideration oversize/fuel surcharges. It is not representative of the actual weight of a package. We use this estimated weight as the basis to our shipping rate calculations. View more shipping information

Racquets Returns Each item has a certain set of prerequisites that must all be met in order to return said item. The plastic wrap on the racquet/paddle handle and any other protective pieces such as header cards have not been removed.
The tennis, badminton or squash racquet has not been strung.
Tennis, badminton or squash racquets ordered with stringing services added cannot be cancelled/refunded once the racquet has been strung regardless of shipping status.
Regular priced items may be returned within 7 days of possession (delivery) of your purchased product for a refund or within 30 days for an exchange.
Sale items (discounted less than 40%) may be exchanged only for store credit or our gift card within 30 days.
No refunds or exchanges on Clearance Items (discounted 40% or more), strung racquets, water bottles, undergarments, worn or damaged product, opened massage devices and gift cards.
Customers are responsible for shipping fees on return shipments for refund or exchange. Most exchanged shipments can be shipped back to the customer at no extra cost. Return shipping must be a pre-paid, traceable method to ensure safe delivery.
More conditions may apply: view our full return policy