"Y-3 is pioneering the future of sport and fashion. It's an exciting opportunity to fuse the iconic style of Yohji Yamamoto - the master of fashion - with the modern language of sport."
Dirk Schönberger, adidas Global Creative Director.
The story behind the adidas and Y collaboration
Yohji Yamamoto, now in his seventies, has been a dominant force in high fashion for over 40 years. Starting in 1972, Yamamoto started his main line Y. It was created for the individual who wants their clothes to emanate their personality and set them apart from the mainstream. Yamamoto's classic look has always involved a distinctive black palette. This inspiration stems from his childhood having experienced the "blackness" of Japan throughout World War II.
Almost 30 years later, he combined his vision with that of adidas' to create an unconventional collaboration between fashion and sportswear. The result was the success of the adidas and Y partnership, Y-3. The "Y" stands for Yohji Yamamoto, the "3" signifies the signature stripes of the adidas brand and the "-" represents the bond between the two partners. These collections were sport-inspired with the intention of creating a leisure brand. Although the intention was to create lines that could be worn off of the runway, Y-3 has had critical success among the world's top designers.
adidas Roland Garros Collection by Y-3
Most recently, the Y-3 collaboration shifted focus to create the Roland Garros Collection. It's high fashion that meets technical expertise. It's also the first time two adidas brands (adidas Tennis and Y-3) have collaborated. It leverages Y-3's bold designs, patterns and mix of materials combined with the advances of the adidas Performance technology.
In staying true to Yamamoto's brand, each piece features his classic black-based look. It's been accented with the floral inspirations of the larger Y-3 Spring/Summer 2015 collection. On the technical side, the pieces utilize Coolmax technology. The integrated two-layer mesh panels ensure an added level of breathability and comfort on the court.
Throughout the 2015 French Open both the men's and women's lines will be worn by touring pros Ana Ivanovic and Jo-Wilfried Tsonga, as well as, the tournament's ball boys and girls.
Shop Y-3 here.
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