Rogers Cup Toronto 2010
In August we were back up at York University for the 2010 Rogers Cup. It was our third year as the official retailer and stringer of the tournament and our busiest yet on all fronts.
The men were back in town to compete for the prestigious ATP Masters Series 1000 title, crucial ranking points and lucrative US Open Series points. All this meant for some amazing tennis! The top players definitely brought their "A games" and when the dust settled the top four ranked players were left standing in the semi-finals (the first time this has happened in the 139 year history of the tournament). The semis were both 
great matches as well, and although Andy Murray's win over Nadal in the first semi-final might have been disappointing for those fans looking to see another chapter in the Nadal Federer rivalry unfold in the finals, few were disappointed with the prospects of a Federer Murray final. Come match time on Sunday it looked as though rain might be the only thing the sold out crowd at the Rexall Center would see, however, after a few rain delays, Murray was able stay on his game and close out Federer in two tight sets, giving him back-to-back Rogers Cup titles.
great matches as well, and although Andy Murray's win over Nadal in the first semi-final might have been disappointing for those fans looking to see another chapter in the Nadal Federer rivalry unfold in the finals, few were disappointed with the prospects of a Federer Murray final. Come match time on Sunday it looked as though rain might be the only thing the sold out crowd at the Rexall Center would see, however, after a few rain delays, Murray was able stay on his game and close out Federer in two tight sets, giving him back-to-back Rogers Cup titles..JPG)
The amazing tennis during the entire tournament meant record crowds. More than 161 000 tennis fans filed through the gates during the week and our staff was there to greet them in our expanded retail concourse and stadium store. We had more tennis gear than ever to offer them, with lots of exclusive products just for the event. We think we learned a lot from our past two years as the official retailer of the Rogers Cup and were able to provide an even better shopping experience at this year's tournament. One thing we learned from this year's event is that when Roger is in town you can never have too many RF hats.
As busy as our retail areas were during the week, the player's stringing room was equally busy. As official stringers for the tournament we strung more players’ racquets this year than in the past two years. This meant there were a lot of early mornings and a lot of late nights. However, the fact that all of the players we spoke to during the week were extremely happy with our string jobs, more than made up for the lack of sleep. We weren’t so busy that we couldn't have a little fun and snap a few pictures with some of our new stringing clients. Check out the images below!
